The Show&Tell Starter Program is the result of years of experience as filmmakers and distribution strategists. Over the past 16 years, we’ve developed a unique approach to film fundraising & distribution that has helped hundreds of filmmakers raise millions of dollars and connect with audiences around the world.
We provide step-by-step, interactive support in two main ways:
- First, with our library of video guides, templates, downloads (which you'll find here). We dive deep on essential fundraising & distribution topics and share real world examples to help you get started.
- Second, is an invite to our Success Webinar once per month with our founder, Keith Ochwat. He's often joined by experienced filmmakers and industry leaders to answer your questions and connect as a community.
Let's get started!
Curriculum Sneak Peak
Introducing the Show&Tell Starter Program
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Monthly Success Webinar 💻
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Recent Webinars
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- 10.17.24 Securing Millions of Viewers on PBS (69:38)
- 9.19.24 Selling to Airlines: how to make a deal & get paid (49:08)
- 8.29.24 Tracking down contacts for funders & partners (69:04)
- 7.17.24 How we will get to $1 million in revenue for MY ASCENSION (73:19)
- 6.27.24 Virtual Toolkit essentials: how to build one & sell it (55:52)
- 5.9.24 How these pitch decks helped raised over $2.5 million (57:34)
- 4.11.24 - Your website - how to make it a pitching & fundraising tool (74:20)
- 3.7.24 Getting to YES: pitching, disappointments, polite persistence & securing support (48:25)
- 2.15.24 Worldwide Distribution on TV & VOD - what's possible and what's myth (59:47)
- 1.11.24 - Pitching for partnerships (70:42)
- 12.14.23 - Want Keith’s help finding your target audiences? (76:55)
- 11.9.23 - Refine your pitch: how to sharpen your funding pitch & raise more (54:33)
- 10.26.23 - Case study with My Ascension - how we raised 390k in 9 months (61:36)
- 9.7.23 - What filmmakers need to know about PBS - Bob & Sabrina (49:52)
- 7.27.23 - What motivates a partner? From companies & brands to nonprofits & foundations (69:42)
- 6.22.23 - Social media – 5 myths & 5 tips (72:33)
- 5.25.23 - Fundraising pitch deck workshop (55:35)
- 4.6.23 - Reimagining Distribution with TFC & Jon Reiss (74:48)
- 3.30.23 - Ask us anything webinar: get your questions answered (42:06)
- 3.23.23 - PBS underwriting success: filmmaker tell all (61:46)
- 2.23.23 - PBS Underwriting how to respond to questions from prospect (73:26)
- 1.19.23 - Live updates from Sundance with Keith & industry guests (80:23)
Fundraising for Your Film
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- Introduction to Fundraising Guide (1:43)
- Creating a Fundraising Strategy (8:15)
- Identify Your Audience (4:34)
- Pro Tips to Track Down Decision Makers (5:01)
- Introduction to Crafting a Pitch Deck
- Editing for Fundraising with Karen Evertt (NewDoc Editing) (86:16)
- Crowdfunding with Carole Dean (From the Heart Pictures) (70:06)
- Next Steps
Identify Your Target Audience
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Create a Pitch Deck for Fundraising & Outreach
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Pitch Funders & Partners
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- Overview
- Make Your Intro Pitch (18:14)
- Reaching the Decision Maker (8:16)
- Negotiating with Your Partner (15:35)
- Create a Partnership Agreement (3:56)
- Pro Tips to Find Contact Info (8:28)
- Finding Contacts Workshop (36:33)
- Fundraising Pitch Deck Workshop (45:34)
- Pitching Companies: What to Ask For (46:33)
- Pitching Non-Film Foundations for Funding (7:04)
- Role Play - Pitching Nonprofits (46:09)
- Role Play - Pitching Foundations for Film Funding (34:43)
- Role Play - Pitching Companies (67:25)
- Downloadable Slides & Templates
PBS: Securing a Broadcast & Sponsors
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- Intro to PBS & Underwriting (4:58)
- Securing a Broadcast (6:32)
- Securing Underwriters (7:15)
- Pro Tips & Success Stories (9:11)
- Success Story: How a Filmmaker Raised $85,000 (48:59)
- Role Play - Pitching PBS Underwriters (75:07)
- Conversation with a VP in the PBS system: Angie Simmons (NETA) (48:04)
- Sample Pitch Decks
- Next Steps
Partnerships: Make Money & Grow Your Audience
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Conferences: a Fundraising & Distribution Secret Weapon
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- Overview
- Supercharge Your Distribution Using Conferences (7:47)
- Prioritizing Conferences Live and Virtual (6:25)
- Festivals vs. Conferences (2:43)
- Conference Success Stories (6:18)
- Negotiating With Conference Planners (8:32)
- Negotiating A Fee (7:13)
- Conference Do's & Don'ts (5:16)
- Role Play: Pitching a Conference Organizer (32:46)
- Downloadable Slides & Templates
Budgeting & Planning Your Release
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- Overview
- Distribution Budget Essentials (7:49)
- Case Study-Age of Champions Budget (8:49)
- Your Fundraising & Distribution Dream Team (32:58)
- Film Festival Strategies with Caitlin Boyle (DOC NYC) (47:40)
- Social Media: Inexpensive Ways to Connect with Fans & Make Money (44:03)
- Downloadable Slides & Templates
How to Host a Virtual Event
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after you enroll
- Overview
- Raising Awareness for Your Event (9:43)
- Make it a Special Event: Live Q&As & Beyond (9:02)
- Multi-Faceted Money Sources (18:53)
- Securing Sponsors for Your Virtual Events (4:44)
- Success Story: How a Film Team made $125,000 (5:01)
- Launching Virtual Events with Partners (7:58)
- Virtual Events vs. Film Festivals (41:38)
- Virtual Events: Successes during Production & Distribution (48:21)
- Downloadable Slides & Templates
Fundraising & Distribution: The Big Picture
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Downloadable Content
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- Windowing Roadmap
- Sample budget spreadsheets
- Strategy Questionnaire
- WHY Webinar Slides
- Audience Identification Series Slides
- Potential Audiences & Partners
- Audiences Feedback Questionnaire
- Partnerships Series Slides
- Lead the Dance Worksheet
- Email + Phone Script Template
- Pitch Deck Series Slides pt 1
- Pitch Deck Series pt 2
- Same God Sample Pitch Deck
- Thank You For Coming & 23andMe Sample Deck
- To Be of Service Sample Deck
- Virtual Event Strategy Slides pt 1
- Virtual Event Strategy Slides pt2
- Example Events
- Adding Additional Value Worksheet
- Understanding Your Film's Value Worksheet
- Age of Champions Screening Guide
- Public Performance Licenses
- Windowing Your Sales Worksheet
- Supercharge Your Distribution with Conferences
- The Power of Donations Worksheet
- Donation Event Promotional Tools
- Zoom Best Practices
- Partners Slide from Filmmaker Success Webinar 8-4-2021
- Sample Partnership Agreement
- Sample Event Agreement
- Smiler & Dialer hiring language
Want access to more Show&Tell Member webinars or the Virtual Event Platform to host an event? Please visit our Show&Tell PRO page for more details and to join.
If you have questions about Show&Tell Starter, Show&Tell Pro, or our Show&Tell Circle, please email our Head of Filmmaker Engagement, Nadia at [email protected]. She'll answer all your questions about how Show&Tell can help you on your journey.